Elpako – E-signature Platform Digital Marketing Case Study

Elpako is a Lithuanian SaaS platform for secure digital and biometric signatures, partnered with 404agency to transform its online presence, drive measurable growth, and become a leading name in digital signatures. Discover how a data-driven marketing strategy delivered results that exceeded expectations

Project Scope
• Duration: February 2023 – June 2024

Services Provided by 404agency:
Full-stack marketing support including:
• SEO strategy and execution
• Google Ads management
• Facebook Ads management

• LinkedIn Ads Management

• Design Services

PAID AD IMPRESSIONS

Generated during a brand awareness campaign for the Elpako e-signature platform.

ORGANIC TRAFFIC INCREASE

Monthly organic visitors increased from 1,000 to 3,118,

BOOST IN BRAND RECOGNITION

Monthly Searches for the Elpako brand name grew from 840 to 3,829 clicks year-over-year

AVG. ORGANIC POSITION

Elpako’s website achieved an average Google Search position of 7.8 across all 175 tracked keywords

Challenge


As a young and ambitious brand, Elpako needed to rapidly build brand awareness, establish trust in a competitive digital signature market, and drive qualified traffic and leads to its website.

The main objectives were:
• Achieve top-of-mind brand association among target audiences
• Increase website visibility and organic traffic
• Generate high-quality leads through paid advertising
• Position Elpako as the preferred choice for digital signature solutions in Lithuania

Started february 2023

SEO Campaign

404agency developed and executed a comprehensive SEO plan tailored to Elpako’s market:
• Technical Audit: Ensured the website was crawlable, fast, and secure.
• Keyword Research: Identified high-potential, relevant keywords in the digital signature and eIDAS compliance space.
• Content Optimization: Created and optimized landing pages, blog posts, and FAQs targeting both organizational buyers and individual users.
• Authority Building: Secured high-quality backlinks and digital PR mentions to boost domain authority.
• Performance Tracking: Monitored rankings, organic traffic, and conversions, making data-driven adjustments throughout the campaign

Results:
3118 organic visitors monthly
55.8k monthly organic visibility
7.5 average position in search
169 keywords ranked in the TOP5 position

Omnipresent Meta Ads Strategy

To maximize Elpako’s exposure and recognition, we implemented an Omnipresent Ads Strategy focused on brand awareness and trust-building:
• Target Audience: 550.000–650.000 selected audience, which consists of entrepreneurs, small to medium-size business managers, self-employed, or start-up owners.
• Creative Assets: 10 distinct, value-driven ads, each highlighting unique features and benefits of Elpako’s platform
• Ad Frequency: Each prospect saw two different ads daily, ensuring repeated exposure and message retention
• Channels: Meta Platforms

LinkedIn Ads Campaign

As part of Elpako’s integrated digital marketing strategy, 404agency launched a short but focused LinkedIn advertising test campaign to reach business decision-makers and professionals in need of secure e-signature solutions. The campaign’s performance demonstrates both strategic precision and exceptional cost efficiency.

Strategic Insights
Consistent Cost Efficiency: Most ads delivered website visits at €1.56, significantly below LinkedIn’s industry benchmark of €3.65 per click.
High Engagement: The campaign achieved nearly 1,500 website visits from a highly targeted B2B audience
Diverse Creative Approach: Multiple ad variants highlighted different features—instant signing, team management, reminders, and special offers—ensuring broad appeal and message reinforcement.
Strong Brand Visibility: With 174,015 total impressions, Elpako’s brand presence grew substantially among key decision-makers and business professionals.

Google Ads Campaign

As part of Elpako’s growth journey, 404agency implemented a high-impact paid advertising strategy in Google Search, consistently outperforming SaaS industry benchmarks and delivering exceptional value.

Key Performance Highlights
Click-Through Rate (CTR): 4.4%,
Cost Per Click (CPC): €2.05, nearly 50% lower than the SaaS average of €3.90
Conversion Rate: 7.2%, more than triple the SaaS median of 2.45%
Cost Per Lead (CPL): €38.50% is 22% below the SaaS benchmark of €49.50
Monthly Impressions: Over 34,000

Strategic Impact
Efficient Budget Use: Lower CPC and CPL meant Elpako generated more qualified leads for less spend.
High Engagement: Above-average CTR and conversion rates reflected highly relevant ad copy and precise audience targeting.
Sustained Visibility: Strong impression volume ensured Elpako remained visible to decision-makers actively searching for digital signature solutions.

Design Services

A lats but not least important component of Elpako’s marketing success was the strategic use of professional design services, including the creation of advertising banners and social media content. 404agency’s design team worked closely with Elpako to ensure every visual element reinforced the brand’s innovative, secure, and user-friendly positioning.